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Starting to Face Facebook

12/16/2011

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I'm not going to declare this a full-fledged trend yet but it seems to be starting to be acceptable to question the merits of Facebook. Just this week the New York Times reported that some people are opting out. And Daniel Gulati blogged on the Harvard Business Review site the Facebook is actually making people "miserable."  Based on previous comments on his blog and research he did with young business entrepreneurs for a recent book entitled Passion & Purpose, Gulati  finds that there are three ways that Facebook is adversely affecting personal and working lives these days:
 (1) It creates constant comparison and competition. Because Facebook tends to promote, if you will, self-promotion, people find themselves comparing their own lives and achievements to the top 1% of their friends'.
(2) Time becomes fragmented. This is of course a problem with our digital mobile lives in general but Gulati observes that because one can log onto Facebook from multiple devices, people tend to switch back and forth a lot, resulting in the multitasking that lowers productivity and decreases in people's ability to focus on a single task for a sufficient period of time. 
(3) Ironically Facebook usurps real-life interchanges—face-to-face meetings and phones calls—thereby negatively affecting close relationships.
Gulati thinks that quitting Facebook isn't a realistic choice, but many others, both in his comments, and those in Jenna Wortham's article in the New York Times, disagree. Growth figures for Facebook in the US may support this view. The growth rate for the year ending October 2011 was 10% for the US, down from 56% the previous year. Some of this may reflect reaching a saturation point but it will be interesting to see how the numbers look in the spring as the company approaches its public offering. The perennial problem at Facebook, according to Ray Valdes, an analyst at Gartner, is keeping the millions of users they already have and making sure they are actively participating in the site. “They are likely more worried about the novelty factor wearing off,” observes Mr. Valdes.

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Lost in the Information

12/8/2011

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Towards the end of James Gleick's 400+ page book, The Information: A History, A Theory, A Flood, Gleick sums up our current dilemma as we climb what he calls "the exponential ladder of information” as follows:
"As the train hurtled onward," Gleick writes, "its passengers sometimes felt the pace foreshortening their sense of their own history. Moore's law had looked simple on paper, but its consequences left people struggling to find metaphors with which to understand their experience." (395) A little further on he himself struggles with the experience of the Internet: "The network has a structure, and that structure stands upon a paradox. Everything is close, and everything is far, at the same time. This is why cyberspace can feel not just crowded but lonely. You can drop a stone in a well and never hear a splash." (425)

Not everyone agrees with Gleick that the Internet is ordered. Steven Johnson, writing of order in Emergence: The  Connected Lives of Ants, Brains, Cities, and Software, points out: “The portals and the search engines exist in the first place because the Web is a tremendously disorganized space, a system where the disorder grows right alongside the overall volume." It is, he concludes, a phenomenon incapable of generating its own structure. The sheer barbarity and utter senselessness of the Internet as a whole may well contribute, I believe, to our fundamental alienation from it. Taken as a whole, it is far too chaotic an experience to comprehend.

That fundamental loneliness, that emptiness and confusion, Gleick  himself may have best expressed in the metaphor of the cloud—the evanescent, impalpable, invisible network that "looms over us . .  not quite tangible but awfully real; amorphous, spectral hovering nearby yet not situated in any one place." (395-6)

And that is the nature of the digital experience: it eludes us even as it overwhelms us. In the end, we are alone in the endless sea of countless nodes, myriad connections, and, oh yes, the information.

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