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Move Over Kindle, Here Comes Blio

1/4/2010

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Ray Kurzweil’s latest invention may well send the major players in the e-publishing world back to the drawing board.  Due for formal introduction this week at the Consumer Electronics Show in Las Vegas, the new e-reader, named Blio, may redefine how e-books are marketed, accessed, and read. Blio is not a hardware device. It’s purely software and was originally designed to be read on existing mobile devices, especially cellphones (it was developed in conjunction with Nokia).  Ray Kurzweil, whose insights as a futurist are questionable but whose achievements as an inventor are not, believes it is superior to other e-reading devices: “Everyone who has seen it acknowledges that it is head and shoulders above others,” he says. “We have high-quality graphics and animated features. Other e-readers are very primitive. “

The difference between Blio and existing e-readers, which are based on E-Ink technology, is that E-Ink screens only display black and white text while Blio offers full color plus graphics. But in addition to these technical advantages, the business model may well change the e-reader market altogether: First of all, Blio will be free. And users will eventually be able to download the software to cellphones, smart phones, and computers of all types. Baker & Taylor, a distributor of paper and digital books, will make 50,000 e-books available at launch with plans to convert as many as 180,000 titles this year (by comparison, however, Amazon’s Kindle currently boasts a selection of nearly 400,000 titles). Baker & Taylor only require that publishers provide a PDF of a book, which has two further advantages. First it makes it easier for publishers to make their titles available than having to create XML files, which they must do for the hardware-based e-readers. Secondly, the files are easier to distribute, since XML files are three—or more— times the size of PDFs.

Another major breakthrough that Blio offers is text-to-speech, which means one can listen to an audio version of a book while driving, exercising, etc. Blio also gives users the ability to synchronize features such as bookmarks, highlights, and last page read across multiple devices so that one may start reading on an iPhone and move to a netbook (or soon to Apple’s much-hyped tablet).

The market for e-books has grown at a remarkable rate—Amazon sold more e-books than printed titles this past Christmas season. About five million e-readers were sold last year.  The fact that Blio is free may well put a dent in the market for the Kindle, Nook, Sony, and other hardware contenders, who are asking $200 and up for the hardware. Still, the big drawback for Blio will be readability. Many observers are already complaining that reading books on backlit LCDs is a real turnoff but I have to admit that free is a compelling advantage—as are the color, animation, and text-to-speech features. We’ll have to check back in a few months to see what the marketplace as a whole thinks.
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First Post: Is It an ePhone or an iReader?

12/9/2009

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I have been telling friends for years that I would never read War and Peace on my cellphone. Little did I realize how soon I might have the option. Not only has Amazon offered an app version of its e-Reader for the iPhone, it will soon be offering something similar for the Blackberry. Essentially this means that instead of reading the Kindle's 6-inch diagonal screen, you can now read the iPhone's 3.5-inch diagonal screen, and soon you'll be able to read on the Blackberry's 2.44-inch diagonal screen (is this technically an upgrade?). Which means you'd only have to turn 10,000 or so pages to get through Tolstoy's tome.

Maybe what we really need to accommodate this convergence of all things digital is a return to the days of Shrinklets. Remember Shrinklets? This was a pretty hilarious book published some years ago that cut down to size seventy of the world's great books. Here's the shrinklet of Moby Dick:

Whale chomped Ahab's leg in two.
"Hunt that beast!" he tells his crew.
First, a welter of whaling schmoose,
Then comes Moby and hell breaks loose.
Smashup! Ahab's drowned in brine,
Lashed to the whale by a harpoon line.
Good (symbolic) with Evil vies,
If you'd fathom it, you must rise.

Look, maybe I'll never read War and Peace in any medium. The book has already defeated me on four previous attempts to get through it. Perhaps I should wait for the shrinklet.
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